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Sales & Marketing Services
As a strategic and results-oriented company with
innovative flair, RCV Marketing builds measurable sales and marketing
programs to achieve goals for awareness and growth in sales, profits,
and margins. RCV Marketing is proficient in creating and implementing
the services necessary for integrated sales and marketing communications,
most of which are interchangeable as part of the three primary elements
of successful programs.
 Strategic
Planning
Strategic Planning is understanding what you really
need to know about a market, customer base, program, or project,
and using that information to establish a “road map”
to accomplish your goals and objectives.
- Target Analysis
& Research
- Market Development
Mapping
- Alliances &
Partnerships
- Relationship-Building
Sales Management
- Corporate &
Civic Awareness Development
- Cause-Related Marketing
Initiatives
- Goal Setting &
Plan Creation
Integrated
Communications
Integrated Communications is effectively employing
the right mix of sales and marketing tools or vehicles to keep you
“on the road” to achieve your goals and objectives.
- Brand & Category
Management
- Retail & Distributor
Sales Promotions
- Direct Response
& Lead Solicitation
- Print & Broadcast
Advertising
- Media Analysis &
Buying
- Educational Sales
Collateral
- Public Relations
Project Management
Project Management is efficiently creating, implementing,
evaluating, fine-tuning, and “driving forward” to successfully
reach your goals and objectives.
- New Product Development
- Sales Training &
Incentives Programs
- Packaging Creation
& Production
- Merchandising &
POS Collateral
- Events Planning
& Implementation
- Website Development
- E-Commerce Integration
Primary Strengths
Following are the primary strengths RCV Marketing
will provide for direct benefit as a process-oriented, yet creative
sales and marketing management partner:
- Well-rounded management
with solid experience in all areas of sales and marketing communications,
including strategic planning, brand and category management, retail
and distributor sales promotions, new product development and
program introductions, brand and private-label packaging, sales
training and incentives, sponsorships and partnerships, merchandising,
website development, events management, and media relations, as
well as print and broadcast advertising.
- Sound, strategic thinking
with the ability to effectively and efficiently concept, develop,
and implement “turnkey” sales and marketing programs.
- Passion, energy, creativity,
and tactical marketing to cultivate partnerships for long-term,
“win-win” relationships.
- Detail-oriented structure
and organization to ensure quality work and targeted results,
most beneficial for projects that demand constant attention and
exceptional follow-up.
Proven systems and work ethic to build teams and
lead managers to the successful achievement of project and program
objectives.
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