Lowe’s
	Home Depot
	Wal-Mart
	Kmart & Big K
	Ace Hardware
	Sears Hardware
	True Value Hardware
	Sherwin-Williams

Throughout his corporate career, Robert C. Vogel has managed the sales and marketing communications for three “prime” manufacturers, and has directed the development of dozens of new products and hundreds of SKUs, from concept development and product positioning, to packaging and market introductions.

Some of his recent successes for various companies include the following:

Strategic Planning

	Established two “first-ever” formalized marketing departments, supporting a “record” year of 22% sales growth, and an average 17% annual sales growth, respectively.
	Repositioned 180+ SKUs into seven categories to streamline purchasing for paint buyers at Wal-Mart, Kmart, Home Depot, Lowe’s, True Value, ACE Hardware, and Sherwin-Williams.
	Created a manufacturer’s Sales Support Training Manual to reposition core rough electrical products, contributing to a 19% annual sales increase.

Integrated Communications

	Managed the private-label packaging and merchandising of 28 home improvement products for ACE Hardware, leading to annual sales of $1.8 million.
	Built incremental sales by 13% to Home Depot, by refocusing on the merchandising and promotion of core products sales.
	Established a Sales & Marketing Projects Tracking System to monitor all marketing and sales support projects, resulting in a 30% increase in projects managed, and a 35% decrease in the average cost per project.

Project Management

	Executed a comprehensive 90-day store-reset program for 713 Lowe’s stores, resulting in $1.3 million in annual sales.
	Directed a ten-week complete merchandising reset of 1,400 Kmart and Big K stores, increasing a manufacturer’s sales of paint and sundries products by over 20% annually.
	Implemented an eight-week merchandising reset program for 600+ Lowe’s stores, resulting in sales of $1.1 million.
	Developed new and incremental international product sales of $1.2 million over three years, utilizing less than 20% of a full-time position, with no dedicated budget.